Impact, not mention counts
See what's actually moving your brand, not just what got mentioned.
Brand Heuristics turns earned media, AI search visibility, and social conversation into heuristic scores your team can act on immediately, backed by a research bench ready when you need answers fast.
Why Brand Heuristics
Built to tell you what to do next
Heuristic scoring
Stop guessing which coverage actually matters. Every mention is scored 0–100 on authority, opportunity, risk, and brand fit, so your team acts on signal instead of reading every headline.
Unified intelligence workspace
Search, filter, and analyze earned media and brand conversation in one workspace built around the decisions you need to make.
Research-backed strategy
When a launch, repositioning, or competitive threat is too high-stakes for a dashboard alone, our research team delivers custom analysis and executive-ready answers your team can take into the room.
Heuristic scoring
Know which coverage is worth pursuing before you read it
Heuristic Opportunity Scores combine availability, framing fit, and risk into a single number, so your team can prioritize what's worth pitching, publishing, or promoting next, instead of wading through every mention to find it.
Platform preview
Built for the teams who have to make the call on narrative and reputation
The product is in private development. Join the waitlist to be first in line for research dashboards, heuristic scores, exports, and AI-assisted analysis, all built to shorten the distance between signal and decision.
Explore the platform →Research consultancy
When the stakes are too high for a dashboard alone
Some decisions need more than software. Our research team steps in for the moments that define a brand: launches, repositionings, and competitive flashpoints where you need answers you can defend.
De-risk the launch
Message testing that tells you what resonates before the campaign goes live.
Defend the number
Brand equity benchmarks built to hold up in the boardroom when the budget is on the line.
Move first
Competitive and audience research turned into narrative strategy your team can act on.
Early access
Be first in line when the demo opens
We're finishing the private demo experience. Join the waitlist for platform access, or talk to us now about a research engagement.