Turn coverage into decisions

Brand Heuristics pairs broad media and social coverage with a scoring layer built to answer the question that actually matters: how strong, risky, or opportunity-rich is this signal? That way your team knows what to do next.

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Brand Heuristics search hub

One intelligence workspace

Everything you need to decide, in one place

Media signals don't live in one place, but your intelligence should. Brand Heuristics connects ingestion, heuristic scoring, and analysis workspaces so your team sees the full picture and knows what to do next, without piecing it together from five different tools.

Ingestion & coverage

See everything the moment it happens. News and social mentions are aggregated, deduplicated, and filtered into workspace-scoped sessions, so nothing slips through before you can respond.

Heuristic scores

Compare apples to apples. 0–100 scores for authority, opportunity, risk, social proof, and brand fit, normalized to your query window, so you rank signal instead of eyeballing it.

Analysis workspaces

Move from data to decision without switching tools. Reputation, campaigns, GEO presence, competitors, exports, and an AI assistant, all grounded in your own workspace data.

Ingestion & coverage

Stop finding out about the story after it's already moved

News and social mentions are aggregated, deduplicated, and filtered into workspace-scoped search sessions, so your team sees what's happening as it happens instead of catching up after the fact.

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Brand media mentions feed in Brand Heuristics
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Authority and activation scores in Brand Heuristics

Heuristic scores

Rank what matters instead of eyeballing it

Scores for authority, opportunity, risk, social proof, and brand fit, normalized to your query window, so signals stay comparable across topics and time and your team can prioritize with confidence.

Analysis workspaces

Walk into the meeting with the deck already built

Reputation, campaigns, GEO presence, competitors, and an AI assistant grounded in your workspace data. Generate presentation-ready exports so insights move from the platform to stakeholders without rebuilding slides by hand.

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Earned media analytics workspace in Brand Heuristics
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GEO and AI analysis in Brand Heuristics

GEO / AI presence

See the newest brand-discovery surface before it becomes a blind spot

Track prompts, visibility rates, and earned vs. owned citations across ChatGPT, Perplexity, and Google AIO, so you know how AI surfaces your brand before competitors do.

Early access

The platform is not open yet

We're finishing the private demo experience. Join the waitlist and we'll email you the moment access opens, or talk to us now about a research engagement if you need answers sooner.